How Long Does Google Ad Review Take

As a business owner, running an effective Google Ads campaign is essential to driving traffic, generating leads, and increasing sales.

However, before your ads go live, they must undergo a review process by Google to ensure they meet their guidelines and policies.

One of the most common questions business owners have is, “how long does Google Ad review take?”

In this article, we will explain what the Google Ads review process entails and provide insight into how long it typically takes for your ads to be approved.

Understanding the Google Ads Review Process

Google Ads has strict policies and guidelines that all ads must adhere to. The review process is designed to ensure that ads are appropriate, accurate, and do not violate any of Google’s policies.

The review process is automated, with Google’s algorithms scanning your ads for any policy violations or issues that need attention.

The review process usually takes place within one business day. However, in some cases, it may take longer if Google needs to conduct a manual review of your ads.

The manual review process can take up to three business days, depending on the volume of ads being reviewed at that time.

Factors That Affect Ad Review Time

Several factors can affect the time it takes for your ads to be reviewed, including:

  1. Ad Type: Different ad types have different review processes. For example, text ads usually undergo a quicker review than video ads.
  2. Ad Content: The content of your ad can also affect how long the review process takes. Ads that contain sensitive or controversial content may require a manual review, which can take longer.
  3. Volume of Ads: During busy periods, such as holiday seasons, Google’s ad review team may be handling a higher volume of ads. This can result in longer review times.
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How to Expedite the Review Process

While the Google Ads review process typically takes only one business day, it’s always a good idea to plan ahead and give yourself ample time before launching your campaign.

However, if you need your ads to be reviewed quickly, there are a few things you can do to expedite the process:

  1. Double-check Ad Content: Ensure that your ads comply with all of Google’s policies and guidelines before submitting them. This can help prevent any delays in the review process.
  2. Contact Google Support: If you have been waiting longer than expected for your ads to be reviewed, contact Google support for assistance.


The Google Ads review process is an essential part of ensuring that your ads comply with Google’s policies and guidelines.

While the process typically takes only one business day, it can take longer in some cases. As a business owner, it’s essential to plan ahead and give yourself enough time for the review process to take place.

By following Google’s policies and guidelines and ensuring that your ad content is appropriate and accurate, you can help expedite the review process and launch your campaign as soon as possible.

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