Google Ads is an excellent way for businesses to advertise their products or services on the internet. However, before you can start running ads on Google, your ad must be approved by Google. The approval process can take anywhere from a few hours to several days. In this article, we’ll go over everything you need to know about how long it takes for Google Ads to be approved.
Understanding the Google Ads Approval Process:
When you create a new ad or make changes to an existing one, it goes through a review process to ensure that it meets Google’s policies and guidelines. During this review, Google looks for things like misleading content, spam, and anything else that might violate their policies.
If your ad meets all of Google’s requirements, it will be approved and start running on the Google Ads network. However, if your ad violates any of Google’s policies, it will be disapproved, and you will have to make the necessary changes to get it approved.
How Long Does it Take for Google Ads to be Approved?
The time it takes for Google Ads to be approved varies depending on several factors, including the complexity of your ad, the number of ads being reviewed at that time, and the workload of the review team. Generally, most ads are reviewed within one business day, but it can take up to three business days in some cases.
However, there are some things you can do to help speed up the approval process:
- Follow Google’s Policies: Ensure that your ads meet all of Google’s policies and guidelines before submitting them for review.
- Use Ad Preview and Diagnosis Tool: Use Google’s Ad Preview and Diagnosis Tool to check if your ad is showing correctly.
- Use Google’s Automated Extensions: Use Google’s automated extensions to include additional information in your ads, which can speed up the review process.
- Don’t Edit Ads During Review: Avoid making changes to your ads while they are under review, as this can delay the approval process.
What Happens if Your Ad is Disapproved?
If your ad is disapproved, you will receive an email from Google explaining why it was disapproved. You can then make the necessary changes to get it approved. Once you make the changes, you can resubmit the ad for review.
In conclusion, the time it takes for Google Ads to be approved can vary depending on several factors, including the complexity of your ad and the workload of the review team.
However, most ads are approved within one business day. By following Google’s policies, using their automated extensions, and not editing your ads during the review process, you can help speed up the approval process.
If your ad is disapproved, don’t panic. Simply make the necessary changes and resubmit it for review.
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