How Many Pages Should A Small Business Website Have

As a small business owner, you may be wondering how many pages your website should have. While there’s no hard and fast rule, the answer to this question largely depends on your business goals and the type of content you want to showcase.

In this article, we’ll explore some factors to consider when deciding how many pages your small business website should have.

Determine Your Business Goals

Before deciding how many pages your website should have, you should first consider your business goals. Are you primarily trying to sell products or services online? Do you want to provide information about your business and build brand awareness? The answers to these questions will help you determine the types of pages your website needs.

Think About Your Target Audience

Another factor to consider is your target audience. Who are you trying to reach with your website? What types of content will they be interested in?

If you’re targeting a younger demographic, for example, you may want to include social media feeds or interactive elements. If you’re targeting an older demographic, you may want to focus on providing clear, concise information.

Start With the Essentials

Regardless of your business goals or target audience, there are a few essential pages that every small business website should have. These include:

  • Homepage: This is the first page visitors will see when they land on your website. It should provide a clear overview of your business and its offerings.
  • About Us: This page should provide background information about your business, such as its history, mission, and values.
  • Products/Services: If you’re selling products or services online, you’ll need a page to showcase them.
  • Contact Us: This page should include your business’s contact information, such as a phone number and email address.
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Consider Additional Pages

In addition to the essential pages, you may want to consider adding additional pages depending on your business needs. For example, you may want to create a blog to share news and insights about your industry.

You may also want to create pages for customer testimonials, frequently asked questions, or a portfolio of your work.

Keep Your Website User-Friendly

No matter how many pages you decide to include on your website, it’s important to keep it user-friendly. Visitors should be able to find the information they’re looking for quickly and easily. Use clear headings, easy-to-read fonts, and a clean design to make your website easy to navigate.


Ultimately, the number of pages your small business website should have depends on your business goals, target audience, and the type of content you want to showcase.

While there’s no magic number, starting with the essentials and adding additional pages as needed is a good place to start.

Always prioritize a user-friendly design and easy navigation to ensure your visitors have a positive experience on your website.

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