How Much Should I Charge As A Beginner Freelance Web Designer

As a beginner freelance web designer, one of the most critical aspects of your business is setting your rates. Determining your price can be tricky, especially if you are new to the industry.

You do not want to price yourself too low, but you also do not want to price yourself out of the market.

In this article, we will explore how much you should charge as a beginner freelance web designer.

Understanding Your Costs

Before you can determine your pricing, you need to understand your costs. As a freelancer, you have various expenses that you need to consider. These expenses may include:

  1. Software and equipment
  2. Website hosting and domain fees
  3. Marketing and advertising
  4. Taxes and business licenses
  5. Insurance

Once you have calculated your costs, you can determine your hourly rate. To calculate your hourly rate, you need to divide your total costs by the number of hours you plan to work per week. Keep in mind that you need to account for non-billable hours, such as administrative tasks and client communication.

Researching Industry Rates

Once you have determined your hourly rate, you need to research industry rates. Look at what other freelance web designers are charging in your area and with your level of experience. You can do this by:

  1. Asking for recommendations from other freelance web designers
  2. Checking freelance job boards
  3. Checking job postings for in-house web designers

It is important to note that your rate may be lower than an agency or in-house designer as you do not have the overhead costs associated with running an agency.

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Pricing Your Services

When pricing your services, you have two options: hourly or project-based pricing.

Hourly pricing involves charging a set hourly rate for the time you spend working on a project. This type of pricing is best suited for projects that have a lot of unknown variables or if the project is expected to take longer than expected.

Project-based pricing involves setting a fixed price for the entire project. This type of pricing is best suited for projects with well-defined parameters and timelines.

When determining your pricing, you need to consider your level of experience, the complexity of the project, and the client’s budget.


Determining your pricing as a beginner freelance web designer can be challenging, but it is crucial to the success of your business.

By understanding your costs, researching industry rates, and pricing your services based on your level of experience and the project’s complexity, you can set a fair price that meets both your needs and your clients’ needs.

Remember to be flexible and willing to adjust your rates as you gain more experience and build your portfolio.

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