How To Cancel Google Ads Campaign

Google Ads is a powerful tool for businesses to advertise their products or services, but it can be overwhelming at times.

Managing your campaigns and keeping them optimized is crucial to the success of your advertising efforts.

However, there may come a time when you need to cancel a campaign. In this article, we will explain how to cancel a Google Ads campaign.

Why Cancel a Google Ads Campaign?

There are several reasons why you might want to cancel a Google Ads campaign. Perhaps the campaign is not performing well, or maybe you need to adjust your advertising budget.

Whatever the reason, it is essential to understand how to cancel a campaign to avoid wasting your advertising budget.

Steps to Cancel a Google Ads Campaign

Here are the steps to follow to cancel a Google Ads campaign:

  1. Sign in to your Google Ads account.
  2. Click on the “Campaigns” tab.
  3. Select the campaign that you want to cancel.
  4. Click on the switch next to the campaign name to turn it off.
  5. In the confirmation message, click “Turn off.”

That’s it! Your campaign will now be canceled.

Tips for Canceling a Google Ads Campaign

Before you cancel a campaign, it is important to review your data and analytics to determine if the campaign is truly underperforming.

It may be that your campaign needs some optimization or adjustments, rather than being canceled altogether.

If you do decide to cancel a campaign, it is important to pause the campaign first to ensure that you do not waste any additional advertising budget.

Additionally, if you have any pending changes or pending approvals, make sure to cancel those as well.


In conclusion, canceling a Google Ads campaign is a straightforward process that can be completed in just a few steps.

However, before you cancel a campaign, it is essential to review your data and analytics to determine if there are any optimization opportunities.

This will help ensure that you are making the most of your advertising budget and driving the best results for your business.

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