How To Change Google Ads To Expert Mode

Google Ads is a powerful platform that helps businesses reach their target audience and achieve their marketing goals.

However, for beginners, the platform can be overwhelming, and the interface can be confusing. That’s where Expert Mode comes in.

Expert Mode is a feature that allows users to access more advanced features and options in Google Ads. In this article, we will guide you on how to change Google Ads to Expert Mode.

Here’s how to change Google Ads to Expert Mode:

Step 1: Log in to your Google Ads account

To access your Google Ads account, go to and log in with your email and password.

Step 2: Click on the Tools & Settings icon

Once you are logged in, you will see the main dashboard. Look for the Tools & Settings icon located in the upper right-hand corner of the dashboard. It is represented by a wrench and a gear icon. Click on this icon to reveal a drop-down menu.

Step 3: Select “Expert Mode”

In the drop-down menu, you will see the “Expert Mode” option under the Setup section. Click on this option to switch your Google Ads account to Expert Mode.

Step 4: Confirm the switch

Once you click on “Expert Mode,” Google Ads will ask you to confirm the switch. Click on “Switch to Expert Mode” to confirm.

Congratulations! You have successfully changed your Google Ads account to Expert Mode.

Expert Mode offers several benefits that can help you manage your campaigns more effectively.

With Expert Mode, you can access advanced targeting options, create custom rules, and have more control over your bids and budget.

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Moreover, Expert Mode provides more detailed information on your campaign’s performance, including data on clicks, impressions, and conversions.

In conclusion, changing Google Ads to Expert Mode is a simple process that can be done in a few easy steps.

By following these steps, you can unlock a range of advanced features and options that can help you optimize your campaigns and achieve your marketing goals.

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