You may want to change the landing page that your ads are directing users to. This can be done for various reasons, such as improving the user experience or promoting a new product. In this article, we’ll explain how to change the landing page in Google Ads.
Why Change the Landing Page in Google Ads?
The landing page is the page where users land after clicking on your ad. It’s important to have a relevant and engaging landing page to ensure a high conversion rate.
Changing the landing page can help improve the user experience and lead to better results from your Google Ads campaigns.
How to Change the Landing Page in Google Ads
Here are the steps to change the landing page in Google Ads:
- Log in to your Google Ads account.
- Select the campaign you want to change the landing page for.
- Click on the “Ads & extensions” tab.
- Find the ad you want to edit and click on it.
- Click on the “Edit” button.
- Scroll down to the “Final URL” section.
- Edit the URL to the new landing page.
- Click “Save”.
Once you’ve saved the changes, the ad will start directing users to the new landing page.
Best Practices for Changing the Landing Page in Google Ads
Here are some best practices to keep in mind when changing the landing page in Google Ads:
- Make sure the new landing page is relevant to the ad and the keywords you’re targeting.
- Test the new landing page before making it live to ensure that it’s working properly and is optimized for conversions.
- Update the ad copy to reflect the new landing page, if necessary.
- Monitor the performance of the ad after the change to ensure that the new landing page is improving the conversion rate.
Conclusion
Changing the landing page in Google Ads is a simple process that can have a big impact on the performance of your campaigns.
By following the steps outlined in this article and keeping best practices in mind, you can improve the user experience and drive better results from your Google Ads campaigns.
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