How To Check Competitors Google Ads

It’s important to keep an eye on your competitors’ advertising strategies, including their Google Ads campaigns.

Knowing what your competitors are doing can help you make informed decisions about your own advertising strategy. In this article, we’ll explain how to check your competitors’ Google Ads.

Using Google Ads Auction Insights

Google Ads Auction Insights is a tool that allows you to compare your performance to that of your competitors. Here’s how to use it:

  1. Log in to your Google Ads account.
  2. Select the campaign you want to check your competitors for.
  3. Click on the “Campaigns” tab.
  4. Click on the “Auction Insights” button.
  5. Select the time period you want to view.
  6. Look at the “Impression Share” column to see how often your ad was shown compared to your competitors.
  7. Look at the “Overlap Rate” column to see how often your ad and a competitor’s ad were shown at the same time.
  8. Look at the “Top of Page Rate” column to see how often your ad appeared at the top of the search results compared to your competitors.

By analyzing this data, you can get a better understanding of how your competitors are performing and adjust your own Google Ads strategy accordingly.

Using Third-Party Tools

There are also third-party tools available that can help you analyze your competitors’ Google Ads. Here are a few options:

  1. SEMrush: This tool allows you to analyze your competitors’ ads, keywords, and landing pages.
  2. AdBeat: This tool provides insights into your competitors’ ad copy, landing pages, and targeting strategies.
  3. SpyFu: This tool allows you to see your competitors’ Google Ads history, including their ad spend and performance data.
See also  Google Ads Services for Theaters

While these tools can be helpful, they often require a subscription fee and may not provide as much information as Google Ads Auction Insights.


Checking your competitors’ Google Ads is an important part of developing a successful advertising strategy.

By using Google Ads Auction Insights or third-party tools, you can gain valuable insights into your competitors’ strategies and adjust your own strategy accordingly.

Just be sure to keep in mind that the data you gather is only one part of the puzzle and that other factors, such as your unique value proposition, also play a significant role in your overall success.

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