Creating a lookalike audience in Google Ads can help businesses expand their reach and find new potential customers who are likely to be interested in their products or services.
A lookalike audience is a group of people who share similar characteristics to an existing audience, such as website visitors or email subscribers.
Here’s how to create a lookalike audience in Google Ads:
Step 1: Create a Source Audience To create a lookalike audience, you first need to create a source audience. This is the audience you want to find similar users to. You can use a variety of sources, including website visitors, YouTube channel viewers, or customer lists.
To create a source audience, go to the “Audience Manager” section in your Google Ads account and click on “Create an audience“. Choose the type of audience you want to create and follow the steps to set it up. Once you’ve created your source audience, you can move on to creating a lookalike audience.
Step 2: Create a Lookalike Audience Once you have your source audience, it’s time to create a lookalike audience. Go to the “Audience Manager” section in your Google Ads account and click on “Create an audience“. Select “Lookalike audience” from the options and choose the source audience you created in Step 1.
Next, select the country or countries you want to target with your lookalike audience. You can also choose a percentage of the population to target. For example, if you choose 1%, Google will create a lookalike audience that represents the top 1% of users who are most similar to your source audience.
Step 3: Refine Your Lookalike Audience Once you’ve created your lookalike audience, you can refine it further to make it more targeted. You can add additional demographic, location, or interest-based targeting to your lookalike audience.
To refine your lookalike audience, go to the “Audience Manager” section in your Google Ads account and click on your lookalike audience. Click on “Edit” and choose the targeting options you want to add. You can also exclude certain demographics or locations if you want to further narrow down your audience.
In conclusion, creating a lookalike audience in Google Ads can help businesses find new potential customers who are likely to be interested in their products or services. By following the steps outlined above, businesses can create a highly targeted and effective lookalike audience to reach their advertising goals.
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