How To Get More Calls From Google Ads

Google Ads can be an effective tool for businesses to reach potential customers and generate leads.

However, it’s not enough to just create a campaign and expect the phone to start ringing. To get more calls from your Google Ads, there are a few strategies you can implement.

In this article, we’ll discuss some of the best ways to optimize your Google Ads campaigns for phone calls.

  1. Use Call-Only Ads

One of the easiest ways to get more calls from your Google Ads campaigns is to use call-only ads. Call-only ads are a type of ad that only appears on devices that can make phone calls.

When someone clicks on your ad, they will be taken directly to a phone call with your business.

This makes it easy for potential customers to contact you, and can result in more phone calls overall.

  1. Use Call Extensions

Call extensions are another way to encourage more phone calls from your Google Ads.

Call extensions allow you to add a phone number to your ad, so potential customers can call you directly from the ad.

This can be especially effective for businesses that have a phone number that is easy to remember.

  1. Optimize for Mobile

Since many people use their mobile devices to search for businesses and make phone calls, it’s important to optimize your Google Ads campaigns for mobile.

This means ensuring that your website is mobile-friendly and loads quickly on mobile devices.

You should also consider using ad formats that are designed for mobile, such as call-only ads and mobile-optimized ad copy.

  1. Use Targeted Keywords
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To ensure that your ads are shown to the right people, it’s important to use targeted keywords in your Google Ads campaigns.

This means using keywords that are relevant to your business and the products or services you offer.

By using targeted keywords, you can ensure that your ads are shown to people who are likely to be interested in what you have to offer.

  1. Track Your Calls

Finally, to ensure that your Google Ads campaigns are generating more phone calls, it’s important to track your calls.

There are several tools available that can help you track phone calls generated by your ads, including Google Ads call tracking and third-party call tracking software.

By tracking your calls, you can see which campaigns and keywords are generating the most calls, and optimize your campaigns accordingly.

In conclusion, getting more calls from your Google Ads campaigns requires a combination of targeting the right audience, using the right ad formats, and optimizing for mobile devices.

By following these tips, you can increase the number of phone calls you receive from your Google Ads campaigns, and ultimately drive more leads and sales for your business.

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