Conversion tracking is a critical component of any successful Google Ads campaign. It allows you to track the actions that users take on your website after clicking on your ads, such as making a purchase or filling out a form. In this article, we will explain how to set up conversion tracking in Google Ads.

Step 1: Create a Conversion Action

The first step in setting up conversion tracking is to create a conversion action. A conversion action is the specific action that you want to track, such as a purchase, form submission, or phone call. Here’s how to create a conversion action:

1. Sign in to your Google Ads account and click on “Tools & Settings” in the top right corner.
2. Click on “Conversions” under the “Measurement” section.
3. Click on the “+” button to create a new conversion action.
4. Select the type of conversion you want to track, such as a website or phone calls.
5. Follow the prompts to set up your conversion action, such as adding a conversion name, value, and category.

Step 2: Install Conversion Tracking Code

Once you have created your conversion action, you need to install the conversion tracking code on your website.

This code allows Google Ads to track the actions that users take on your website. Here’s how to install the conversion tracking code:

1. Click on “Tag setup” on the “Conversions” page.
2. Follow the prompts to select the type of website you have and the platform you use, such as WordPress or Shopify.
3. Follow the instructions to install the conversion tracking code on your website. This may involve adding the code to your website’s header or using a tag manager.

Step 3: Verify Conversion Tracking

After you have installed the conversion tracking code, you should verify that it is working correctly. Here’s how to verify conversion tracking:

1. Click on “Conversions” on the left-hand menu of your Google Ads account.
2. Click on the name of your conversion action to view the conversion tracking details.
3. Look for the “Conversion tracking status” to ensure that it says “Recording conversions.”
4. Test the conversion tracking by making a test conversion on your website, such as filling out a form or making a purchase. Then, check the “Conversions” tab in Google Ads to ensure that it has been recorded.

Conclusion:

Setting up conversion tracking in Google Ads is a critical component of any successful ad campaign.

By creating a conversion action, installing the conversion tracking code, and verifying conversion tracking, you can ensure that you are accurately tracking the actions that users take on your website.

This will allow you to optimize your campaigns for better performance and ROI.

With the right approach, conversion tracking can help you take your Google Ads campaigns to the next level.

Md Tangeer Mehedi

Md Tangeer Mehedi Is A Skilled Blogger, Website Designer, And Digital Marketing Expert With A Proven Track Record Of Delivering Effective Solutions.

With Extensive Experience In Google Ads And SEO, Mehedi Has Helped Businesses Achieve Their Online Marketing Goals.

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