Google Ad extensions are additional pieces of information that advertisers can add to their Google Ads to make them more informative and compelling to users.
Ad extensions can help improve the performance of your ads by providing additional context, making them stand out from competitors, and increasing the likelihood of clicks.
What Are Google Ad Extensions
In this article, we’ll explain what Google Ad extensions are, how they work, and how to use them to improve your advertising campaigns.
What are Google Ad extensions?
Google Ad extensions are additional pieces of information that can be added to your Google Ads. These extensions can be used to provide users with more information about your business, such as phone numbers, addresses, reviews, and links to specific pages on your website. Ad extensions can appear alongside your ad text, making your ads more informative and compelling to users.
How do Google Ad extensions work?
Google Ad extensions work by providing additional information that can be shown alongside your ad text. This additional information can help users make more informed decisions about whether to click on your ad. For example, if you add a location extension to your ad, users will see your business address and can click on it to get directions. Ad extensions can also help your ads stand out from competitors by making them more informative and compelling.
What types of Google Ad extensions are available?
There are several types of Google Ad extensions that advertisers can use to improve their ads, including:
- Location extensions: Show your business address and a map marker to users.
- Call extensions: Allow users to click on a phone number to call your business directly from the ad.
- Sitelink extensions: Link to specific pages on your website to provide users with more information about your business.
- Callout extensions: Highlight specific offers or benefits of your business.
- Structured snippet extensions: Show specific information about your business, such as product or service categories.
- Price extensions: Display prices for specific products or services.
How to use Google Ad extensions
To use Google Ad extensions, simply log in to your Google Ads account and select the campaign you want to add extensions to. From there, click on the “Ad extensions” tab and choose the type of extension you want to add. Follow the instructions to set up your extension, including adding the necessary information and choosing when and where the extension will appear.
Google Ad extensions are a powerful tool for advertisers looking to improve the performance of their Google Ads.
By providing users with more information about your business, you can make your ads more informative and compelling, and increase the likelihood of clicks.
There are several types of ad extensions available, each with their own benefits and use cases.
By understanding how ad extensions work and how to use them, you can take your advertising campaigns to the next level and drive more clicks and conversions.
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