What Is A Callout Extension Google Ads

You’re likely looking for ways to improve the effectiveness of your ads and drive more traffic to your website.

One feature that can help you achieve this is callout extensions.

In this article, we’ll explain what callout extensions are, how they work, and how you can use them to improve the performance of your Google Ads campaigns.

What are callout extensions?

Callout extensions are ad extensions in Google Ads that allow you to add additional text to your ad.

This text can be used to highlight the unique benefits and features of your products or services.

Callout extensions appear below your ad description and can be used to provide additional information that can entice potential customers to click on your ad.

How do callout extensions work?

Callout extensions work by allowing you to add additional text to your ads. This text is typically used to highlight specific features or benefits of your products or services that make them stand out from your competitors.

For example, if you sell handmade jewelry, you might use callout extensions to highlight your free shipping or your 100% satisfaction guarantee.

Callout extensions can be up to 25 characters long and you can add up to four callouts per ad.

Google Ads will rotate your callout extensions to determine which ones perform the best and show them to potential customers accordingly.

How to set up callout extensions

Setting up callout extensions is a simple process. Here’s how you can do it:

  1. Log in to your Google Ads account.
  2. Select the campaign and ad group you want to add callout extensions to.
  3. Click on the “Ads & extensions” tab.
  4. Click on the blue “Extensions” button.
  5. Select “Callout extensions” from the drop-down menu.
  6. Click on the blue “plus” button to create a new callout extension.
  7. Enter the text you want to appear in the callout extension.
  8. Click on “Save”.

Once you’ve set up your callout extensions, they will begin appearing below your ad descriptions.

You can view the performance of your callout extensions by clicking on the “Segment” drop-down menu and selecting “Callout extensions” from the list.


Callout extensions can be an effective way to make your Google Ads stand out and attract more potential customers to your website.

By highlighting the unique benefits and features of your products or services, you can increase the likelihood that potential customers will click on your ad.

By following the simple steps outlined in this article, you can set up callout extensions and start improving the performance of your Google Ads campaigns.

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