As a business owner, you may have come across both Google Ads and Google Ads Manager when considering online advertising.
While the two terms may sound similar, they refer to different things. In this article, we will explore the differences between Google Ads and Google Ads Manager and help you understand which one may be right for your business.
What is Google Ads?
Google Ads is a platform that allows businesses to create and display ads on Google’s search results pages and partner websites.
Advertisers bid on keywords related to their products or services and pay each time someone clicks on their ad.
Google Ads offers a variety of ad formats, including text, display, and video ads, and allows businesses to target specific audiences based on demographics, location, and other factors.
What is Google Ads Manager?
Google Ads Manager, formerly known as DoubleClick for Publishers, is a platform designed for publishers to manage and optimize their online advertising inventory.
It allows publishers to sell ad space to advertisers and manage their ad campaigns across multiple websites and channels. Google Ads Manager also provides tools for ad serving, reporting, and optimization.
Differences between Google Ads and Google Ads Manager
- Purpose: The primary purpose of Google Ads is to allow advertisers to create and display ads to potential customers. On the other hand, Google Ads Manager is designed for publishers to manage and optimize their online advertising inventory.
- Target audience: Google Ads is primarily used by advertisers who want to reach potential customers with their ads. In contrast, Google Ads Manager is used by publishers who want to sell ad space to advertisers and monetize their website or app.
- Ad formats: Google Ads offers a variety of ad formats, including text, display, and video ads. In contrast, Google Ads Manager provides tools for ad serving, reporting, and optimization for publishers.
- Budget: Google Ads allows businesses to set a daily budget for their campaigns and pay for each click on their ads. In contrast, Google Ads Manager is used by publishers to manage their ad inventory and sell ad space to advertisers.
Which one is right for your business?
If you’re an advertiser looking to create and display ads to potential customers, Google Ads is likely the better option for your business. It allows you to target specific audiences, set budgets, and measure the effectiveness of your campaigns.
On the other hand, if you’re a publisher looking to monetize your website or app by selling ad space to advertisers, Google Ads Manager may be a better option. It provides tools for ad serving, reporting, and optimization, helping you maximize your revenue from advertising.
Conclusion
In summary, Google Ads and Google Ads Manager are two distinct platforms with different purposes and target audiences.
Google Ads is designed for advertisers to create and display ads to potential customers, while Google Ads Manager is designed for publishers to manage and optimize their online advertising inventory.
By understanding the differences between the two platforms, you can make an informed decision about which one is right for your business.
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