What Questions Should I Ask A PPC Agent?

PPC, or pay-per-click advertising, can be an effective way to drive traffic and sales to your website. However, managing a successful PPC campaign can be complex and time-consuming.

That’s why many small businesses turn to PPC agents or agencies to help them manage their PPC campaigns.

But with so many options out there, how do you choose the right PPC agent for your business? Here are some questions you should ask before hiring a PPC agent.

  1. What experience do you have with PPC?

The first question to ask a potential PPC agent is about their experience with PPC advertising. Specifically, you want to know how long they’ve been managing PPC campaigns, what types of campaigns they’ve managed, and what results they’ve achieved for their clients. Look for agents with a proven track record of success in your industry.

  1. How do you plan to achieve my PPC goals?

Every business has different goals when it comes to PPC advertising, whether it’s increasing website traffic, generating leads, or driving sales. Ask the PPC agent how they plan to achieve your specific goals. What strategies will they use? What metrics will they track? Make sure their plan aligns with your business objectives.

  1. What is your reporting process?

PPC advertising involves a lot of data, and it’s essential to know how your campaigns are performing. Ask the PPC agent how they will provide you with regular updates on your campaigns. What metrics will they track, and how often will they report on them? Make sure their reporting process is transparent and easy to understand.

  1. How do you handle keyword research?
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Keyword research is a critical component of any successful PPC campaign. Ask the PPC agent how they handle keyword research. What tools do they use? How do they determine which keywords to target? Look for an agent who has a thorough and data-driven approach to keyword research.

  1. What is your pricing structure?

Finally, it’s essential to understand how the PPC agent charges for their services. Ask about their pricing structure, whether it’s a flat fee or a percentage of your ad spend. Make sure you understand all the costs involved and that they fit within your budget.


Hiring a PPC agent can be a smart investment for your business, but it’s essential to do your research and ask the right questions before making a decision.

By asking about the agent’s experience, strategies, reporting process, keyword research, and pricing structure, you can find the right PPC agent to help you achieve your business goals.

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