Google Ads Manager, formerly known as Google AdWords, is a powerful platform for creating and managing online advertising campaigns. If you’re a business owner looking to advertise on Google, you may be wondering what Google Ads Manager was previously called. In this article, we’ll explore the history of the platform and explain its name change.
History of Google Ads Manager
Google Ads Manager was first launched in 2000 under the name Google AdWords. At the time, it was a simple platform for creating and managing text-based ads that appeared on Google search results pages. Over time, the platform evolved to include a wider range of ad formats, targeting options, and campaign types.
In 2018, Google announced that it was rebranding Google AdWords as Google Ads. The goal of the rebranding was to reflect the platform’s expanded capabilities and to make it easier for advertisers to create and manage campaigns across multiple channels, including search, display, and video.
Why Was the Name Changed?
The name change from Google AdWords to Google Ads was driven by several factors. First, the platform had evolved beyond its original focus on search advertising and now included a wide range of ad formats, including display and video. The new name better reflects the platform’s ability to deliver ads across multiple channels.
Second, the name change was intended to make it easier for advertisers to understand the platform’s capabilities and to create and manage campaigns more efficiently. The new name, Google Ads, is simpler and more intuitive than the previous name, Google AdWords.
Finally, the name change was part of a larger effort by Google to streamline its advertising products and make it easier for businesses of all sizes to advertise online. In addition to rebranding Google AdWords, Google also introduced a new platform called Google Marketing Platform, which combines the capabilities of Google Ads and other advertising products.
Google Ads Manager, formerly known as Google AdWords, is a powerful platform for creating and managing online advertising campaigns. While the name may have changed, the platform’s capabilities have only expanded over time.
As a business owner, it’s important to understand the history of the platform and its name change to ensure that you’re making the most of its advertising capabilities.
With the right knowledge and strategy, you can use Google Ads Manager to reach your target audience and grow your business online.
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